Positioning Your Business Brand

There are many key things to consider when you are developing a brand position for your business. Here are some thought starters….

• What exactly is the solution you provide?
  That is, how does your service or product solve a particular problem or add tangible value for your clients?
• Who exactly are your potential clients or customers?
  Where are they located, what industries are they in, what size are their businesses, what needs do they have?
• What is your Customer Value proposition?
  That is, what differentiates you from your competitors. What do you do better, different, faster, more economically, with higher quality or some other point of difference?  Be specific, not vague.
• What is your Brand Personality?
  What are the characteristics and qualities you want to be renowned for? Is it reliability, expertise, exclusiveness, innovation? You simply can't be all things to all people! The next step is to determine how you will actively demonstrate these qualities consistently in the service you provide and the image you project.
• What is your Elevator Pitch?
  What succinct phrase sums up your positioning strategy with an emphasis on the outcomes that you deliver to your clients in a way that is memorable and meaningful….?
• Do you have an impactful Brand Identity Package
  This should include a distinctive logo and byline, business cards, letterhead and envelopes that visually reinforces your brand and positioning strategy?
• Do you have basic marketing materials for your business?
  These can be both online, your website and blog and visibility on social media sites such as Linked In and Professional Directories and offline – your flyers and company brochures etc.

Your Marketing Branding is a combination of the image you present as a whole to potential clients and the market – from the methodologies you use to attract new business, your promotional materials and the way you answer the phone, to the image you project with your website and the after sales service you provide. Take some time to review the image your brand is communicating – does it need a tune up?