Ideas
The best way to get exclusive rights to your name or the name of your new product or service is through trade mark registration.
The more focused you can become in defining what you do and in describing the group who needs what you do, the more effective your marketing will become.
Exhibitions, expo’s, trade fairs and large scale conferences can all give you the chance to make an exhibition of yourself.
Where are your leads coming from? Track, track and then track some more!
Organisation is a skill that can be learned and is a skill all small business owners should obtain. O
We're looking for a dynamic PR/Publicity professional for a contract position.
Providing knowledge, support and marketing tools to franchisees to build sales.
Simplicity is the key to clarity. Clarity is the prescription to boredom!
Are you losing prospects because their first contact with you doesn't match your promise?
What makes an ideal client? Take a moment to consider who in your current stable of clients could be described as “ideal”. It’s likely that a few will spring to mind right away. Why do they stand out to you? Are they a particular size business? Are they in a particular industry? A specific geographic catchment area? What revenue do these clients contribute to your business? Do they provide repeat business or give referrals to other prospects? Often you will find that an Ideal Client is one with which you have an excellent rapport – one who invites you to develop a deep understanding of their business or their needs so you are able to provide confident, valuable service or the most appropriate products.
We need to make our information online as accessible as possible to as many potential clients.
Having a succinct and focused plan that provides you with clear and simple strategies is like a road map for achieving your business goals – it lays out the direction you need to take in order to get your business noticed by potential clients. Planning a trip to somewhere new without a map would be pretty hard and it’s the same for your business. A Marketing Action Plan (MAP) will help you to achieve your business goals by pointing the way and driving your actions.
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