Online Marketing
To make the most of "the google moment of truth" ie: when people start to search for what they need, it pays to invest time into optimising your website on an onoging basis.
Often there is a distinct disconnect between search engine optimisation (SEO) and adwords strategy
A dynamic website that is regularly updated and well optimised will help potential customers find and become familiar with your business, understand your services and products and positively make a decision to buy from you. After all, these days it’s not so much a case of “let your fingers do the walking” as it is “I’ll go and Google that!”
Effective websites are not just about putting up pages of text and pictures and hoping that potential customers flock to you. Effective web design is really about marketing and it is essential that you define the objectives you have for your site before you approach a developer.
Australian small businesses really need to get up to speed with Foursquare as it is fast becoming the next social media trend in the country.
Tweetdeck has just released updates to its social media management tool which will make life much easier for small to medium businesses.
Facebook is like a dream come true for small businesses trying to promote themselves and their brand.
How do you start making the most of Twitter and promoting your small business with it? Here are a few free applications to help make your tweeting life easier.
There are many ways you can market your small business with a video. Demonstrate your product, provide a tour of your business premises, introduce yourself and your services.
LinkedIn is a free marketing exercise which highlights your reputation and expertise in the marketplace. Join LinkedIn and make the most of it!
Many of our clients want to know what the difference is between a Facebook Business ‘Fan’ Page and a Facebook Group for their business
Create a community around your brand by connecting you with your customers directly through social media, earning their trust and loyalty.
What can you do to positively influence your Search Engine visibility and page ranking when you build, launch and maintain your small business website?
When you are in small business, your image, brand and personal reputation is very important. What is the internet saying about you? Adding a Google Profile is another easy way to increase your online visibility in a controlled way.
To get your business online you need foyr things, a web address, a website, a web host and a content management system....
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