5 Tips to Creating a Popular Facebook Business Page

Did you know that there is over 400 million Facebook users worldwide who spend over 500 billion minutes per month on the site?

Facebook is like a dream come true for small businesses trying to promote themselves and their brand.  Small businesses have the advantage over big business in using Facebook in that they can add a more personal touch and connect closely with their customers.

Facebook offers the following benefits to small business:

• free signup;
• a free public profile about your company;
• it enables you advertise to specific demographics and locations;
• helps you to create good relationships with your customers;
• enables you to communicate your latest offers, events, specials, website content and blog posts directly to your customers;

Here are a few tips to help you create a popular Facebook business page.

1.        Create an interesting profile

Before you publish your Facebook page, make sure you have built in as many features as you can.

Items to include are listed below.

• A great profile picture – either a large logo or an image which represents your company.
• A quick, easy to read overview of who you are in the section under the profile picture.  Make it similar to your ‘elevator speech’.
• Enter as much information as you can into the ‘information’ tab.
• Create some interesting photo albums.  These can include ‘Our Team’ which is your staff members, photo album of your premises, photo album of your products, photos of customers enjoying your services, photos of special events.
• Add the events tab to promote any upcoming events or special dates.
• Add the review tab to enable customers to enter their comments on your business.
• Add the video tab if you have any video footage of your premises, products, events.
• Add the links tab for a record of all links you refer to in your wall posts.
• Add the blog tab to enable automatic updates and links to your blog posts.
• Create a ‘welcome’ tab –> you may need to find someone versed in HTML coding for this.

2.        Enter a few status updates to get the page started

 Before promoting the page, make sure there is some interesting content on it such as your latest blog post, a special offer, some interesting information about one of your products or a great article to link to.

When making a status update remember that ‘less is best’.  Write only one or two sentences and add a great image or link to a webpage. 

3.        Suggest the page to your friends

 This is very simple to do.  There is a button under the profile picture to do this.

4.        Enter a status update once per day

 Don’t bombard your Facebook fans with too many updates to your wall.  Remember this is their social network and they will soon get annoyed and maybe even delete your page if you start taking over their status feeds.

Update your page with photos, special deals and offers, insider information, great articles, your latest blog posts with a link to them.  Ask your fans for their comments and encourage interaction.

Update your profile with anything that would be of interest to your customers.  Remember this page is all about providing your customers with interesting and entertaining information and insider news in order to build loyalty to your brand.

5.        Create a Facebook advertisement

 Facebook advertising is easy to arrange and doesn’t cost a fortune. 

Click the button “Promote with an Ad” underneath the profile picture and then create your advertisement.  Choose which demographics you shall target the ad to (eg. city, age, sex, interests etc), set your daily expenditure limit, the timeframe of the advertisement and preferably use the pay per click option.

You could even reward your new fans by sending them a message with a special welcome gift voucher or offer.

 

So now you are all set up to regularly update your Facebook business page with interesting blog posts, offers, photos and insider news.  An interesting and active Facebook business page will soon collect many fans as more and more people discover it and click the ‘like’ button.

If you would like more information on Facebook Fan pages please contact Ideas into Action, the small business marketing specialists.