ICR Air launch new website

The champagne corks are popping in the offices of ICR Air as their new website went live today!

ICR Air, formally known as OP Industries, is a major force in the air conditioning industry. The company directors contracted Ideas Into Action to develop their new name, brand, corporate identity, website development and copywriting along with a strategy for communicating these changes to their customer base.

What was the challenge in a nutshell? Retaining the established history and reputation of this impressive industrial air conditioning business through a name change and new branding, and setting up the business for the future to best attract new customers and further develop the market presence they wanted.

Other areas of focus by Ideas Into Action were identifying just the right website images to translate the look and feel ICR were wanting, as well as uploading a diverse range of case studies which demonstrated the breadth and depth of experience in the business, prior to the name change. Additionally, ICR Air had a number of very happy and loyal customers who were more than happy to be surveyed and added as testimonials to the site. And the final piece in the puzzle, Ideas Into Action completed Search Engine Optimisation for the site which will help to build a future for the business with new customers who find them through web searching.

The result is a fresh new look and a fabulously functional website with a full Content Management System.

ICR Air Conditioning offer a fully extensive range of mechanical services and air conditioning from the design, supply and installation through to commissioning and service and maintenance.  Their strong new brand is now highly visible to a whole new audience.

www.icrair.com.au

To find out more about how Ideas Into Action can cost-effectively rebrand or freshen your business, call us on 1300 998 558.