A marketing agency that helps businesses grow

"......a valuable exercise...."

"......concrete steps...."

".....they've energised our marketing..."

Re-branding and marketing our 3 separate veterinary businesses under our new re-energised Vet Cross brand was a daunting task… especially for 2 Veterinarians!! Realising we needed professional guidance our initial instinct was to play it safe and engage a local marketing group but after a very positive endorsement made a phone enquiry to Sydney based “Ideas into Action”

After our initial phone interview and structured and intelligently crafted face-to-face group workshop it was clear that Ideas into Actions were the professional, down to earth yet inspiring team we were looking for.

From very early on IIA understood our business plan and vision allowing them to develop a marketing plan tailored to our needs, beliefs and abilities injecting their modern ideas and design, writing and business skills where necessary.

Although we have chosen a marketing company 1500km away IIA’s commitment to regular teleconferences, monthly status reports and their availability makes us the feel that they are right next door bringing Sydney based marketing skills to our regional area.

Already IIA have been involved in the development of our marketing action plan, website, customer loyalty program and marketing collateral and we could not be happier with the results…. Both visually and economically!!!

Although I won’t be giving up my day job IIA have successfully given me skills in marketing and made it a priority in my working week and not the scary, expensive, difficult to measure chore it used to be.

Vet Cross is grateful to have the support and skills of Angela and IIA and would be happy to recommend them to anyone looking to energise the marketing of their business.

Dr Andrew Marland
Vetcross BVs (Hons) 

"......exceptionally good...."

The plan that was produced by Ideas Into Action was exceptionally good and it should form the basis upon which the DFK ANZ group can move forward in developing a nationally recognisable brand.

Paul Fiumara FCA
Partner
DFK Hirn Newey 

"......clear direction...."

When we started to look at our options for web based sales and marketing we found ourselves confronted by a mass of terminology and applications that meant very little to us. We decided that we needed some expert advice to lead us through this minefield and Angela from Ideas into Action was recommended by one of our trusted Training consultants. Angela spent an afternoon with our team going through our options and relating each one to our particular business model. Angela's knowledge and experience is immense, at the end of the session we had a far better understanding of what potential could be realised from effective web based sales and marketing activities and a clear direction of where our main focus should lie."

David Thurstans  
Managing Director
Schott Australia 

"....the highlight of our symposium..."

Without a doubt your workshop was the highlight of the symposium and everyone, even the less adventurous in the group, had glowing praise for the ideas, motivation and call to action you introduced us to. Your knowledge, understanding and empathy of not only small business but busy working mothers wearing many hats, enabled many participants to consider the marketing mix they currently use and how they could integrate some of your ideas into their business while being mindful of their financial and time restraints. 

What was also impressive about your presentation was that you had really done your homework and had a thorough understanding of the nature of our unique work.  As you saw within the group, we are passionate about what we do, but it was terrific that you understood and validated our enthusiasm as well as giving us a ‘reality check’ about the pitfalls of ‘passion without savvy’ of small business.

Marianne Mullally
Director
Dyslexia Answered 

"...The best business move I have made..."

Joining forces with Angela Raspass and Ideas into Action has been the best business move I have made in the last 18 months. Her ability to create, co-ordinate and design a variety of projects (usually all at once) is inspiring. Angela is organised, focussed and, most importantly, available. She sets realistic goals, meets deadlines and communicates effectively. In the space of just six months, Angela has helped us to completely re-define our business. As a result of her terrific input, we know where we are going and how we are going to get there. I recommend Angela unreservedly to any small business owner who values innovation, professionalism and dynamic marketing advice that gets results.

Sonja Walker
Director
Kids First Education Centre

"...increase in both sales and margin..."

As with many small businesses, Outsauced Food had been too focused on dealing with the here and now rather than stepping back and formulating a plan for the future. In just one day Angela was able to succinctly generate and pull together ideas from all the key people across each area of our business to produce the foundations for a targeted marketing plan and budget for the year. All the staff involved both enjoyed and benefited from the experience and the company has seen an increase in both sales and margin as a result of implementing some of the outcomes of the  marketing workshop .

Angus Hunter
Director
Outsauced Foods

"....personable, professional and innovative..."

Ideas into Action gets results! Polaris Coaching engaged Angela and her team to assist our business with marketing and branding.Twelve months down the track we are delighted with our results and media coverage. The team at Ideas into Action are personable, professional and innovative. I have already recommended Ideas into Action to several colleagues.

Jennifer Beard
Director
Polaris Coaching 

"...hugely professional, eminently practical..."

Believe it or not, it's very hard to find a marketing person who really understands small business and who is prepared to roll their sleeves up and get stuck in. Angela is just such a person. She is hugely professional, eminently practical and takes the time to explain strategies and actions that others prefer to leave complex and jargon-laden. She is a delight to refer and I will continue to do just that!

Robert Gerrish
Founder
Flying Solo

"...an excellent branding job..."

We are a start-up business which were about to start distributing the latest in energy saving lighting products.  Our products are unique and we are the only provider in the world.  We came to Ideas Into Action after a referral looking for company branding, website development and marketing planning.  Angela and her team were very prepared for our first meeting and immediately identified the unique aspects of our products. They did an excellent job in developing our company brand.  They also guided us in developing a great marketing plan and a beautiful website. 

Januar Yap
Director
JNP Lighting

"...get's quickly to the heart of what we need..."

Angela is an energetic, fun and very expert marketing consultant. She and her team have have provided our business with a great range of sound and well-thought out strategies to help us carve out a niche in the extremely competitive field of portrait photography. Along with some sharp copywriting, search engine optimisation and a great new DL flyer I've found her ability to very quickly get right to heart of what we need to do right now to get some results great. I have found her ideas to be positive and most definitely thinking outside the square, encouraging new and different ways reaching our target market most effectively. She has really simplified marketing for Vivid eye!”

Gretel Khan
Director
Vivid Eye Photography

"....on time and on budget..."

We cast a wide net before choosing Ideas into Action to design our flyer and were very pleased that we did.  I found Angela very professional to deal with and responsive to the needs of small business. The service they delivered was professional and cost-effective, on time and on budget. I would be delighted to recommend them."

Pam Garcia
Business Manager
Mickey's Cleaning 

"...Priceless..."

Angela just gets it, that's why we use Ideas Into Action. I have several businesses which overlap and need a retain a commonality and their own agendas. Ideas Into Action have developed plans which identify and promotes their differences and common threads.

I am also very much a "let's do this today as well". No problem. Angela makes sure my ideas happen smoothly and quickly - hospitality is a perishable industry so fast is always better, I don't have time to manage projects, big or small, that's where I have seen the biggest difference.

Ideas Into Action makes sure it gets done without any stress or worry for me. Priceless.

Angela Vithoulkas
Director
VIVO Cafe Group 

"...detailed knowledge of the small business market..."

As a small business owner I know marketing is important. It wasn't until I asked Angela to create a Marketing Action Plan that I realised how effective a marketing plan can be for a business. Especially a small business. I highly recommend any small business owner who is starting out or needing to update their marketing to use Angela and her team. Angela has an detailed knowledge of the small business market and an excellent eye for the type of marketing boost your business needs. Even better I will be able to put all the marketing hints, tips, tools and techniques I learnt from Angela to excellent use, both now and in the future. Thank you Angela!.

Jan Delmas
Principal
Small Business Clarity

"...Our venue is booked solid..."

Just a note to say how well the marketing strategies we put in place are working. The re-design, copywriting and search engine optimisation we did for the two websites combined with the targeted advertising campaign that you developed has really paid off. Our venue is booked solid for 3 months with Saturday weddings! I am so happy with the results and am looking forward to working with you again in the new year to create a marketing plan for our cafe.

Brigid Kennedy
Simmer on the Bay & Simmer Events and Catering

"...fantastic job..."

We are delighted with the final result of our website. Angela spent time discussing with us the focus and philosophy of our practice and she has been able to clearly reflect this in the content of our website.

Since our website went live earlier this year, we have had many enquiries and a number of new patients who have found us on the internet. Many have commented on the fresh and welcoming appearance of our site. Thank you for a fantastic job.

Esther Wong
Lindfield Family Dental 

"...no-nonsense, practical approach..."

Following my initial consultation with Angela, I'm already thrilled with the simplicity and common sense she has injected into my rather messy marketing plans. Angela's experience and expertise is apparent from the very beginning, and her no-nonsense, practical approach to helping small businesses achieve their marketing objectives is an enormous relief after several years trying to filter through the hoards of "marketing experts" vying for my business online. I look forward to working with Angela over the coming months, firstly to make sense of my marketing requirements, and guide me in the process of implementing the best strategies for my unique business.

Leisa Dent
Director
Alexandre Design

"...Highly recommended!.."

Angela is a great marketing consultant - she has excellent ideas, tailored to the client's brief and budget. She is really generous and often comes up with extra ideas or suggestions that add that something to a project and lifts it out of the ordinary. Highly recommended!

Joanna Maxwell
Director
Work In Colour

"...Tangible results..."

  I first contacted Ideas Into Action for help with putting together a marketing plan for my small, new copywriting and graphic design agency. In the process Angela gave me great pointers about finding a niche market. She facilitated a strategic alliance which is helping to get our name out to 5,000 nonprofit organisations - the target market I decided to focus on. She also suggested lots of practical, straightforward ways to enhance our website and helped with SEO to make us easier to find on the web. It's still early days, but the fact we've already had a booking from one of the top charities through Google is a testament to the results Angela can help small businesses to attain. I'm thrilled and excited to see what happens next. Thank you, Angela.

Liz Henderson
Director
Lightbulb Communications

"...Puts the client first..."

  Angela Raspass from Ideas into Action was introduced to Noreast after we interviewed several leading firms claiming to be expert in sales & marketing. We found these firms had the same ethos of the general advertising industry which has a tendency to indulge itself ahead of its Client. Conversely, Angela appeared passionate about her product, demonstrated a superior level of knowledge, networked with like-minded industry professionals and most importantly put her Client first with results instead of lip service. Since commissioning Angela, our profile has increased tenfold without the indulgent marketing costs commensurate with Angela's competitors.

Gary Barnes
Director
Noreast Constructions Pty Ltd

"...Great advice and fresh ideas..."

  As a small business owner, Marketing is one of my biggest challenges. It's an important part of growing my business but working out where to start and what to do is really difficult. Enter Angela - she listens, she genuinely cares and has a unique ability to ‘tune in' and get a feel for a business.  She has great advice, fresh ideas and outstanding copywriting skills and before you know it you're on track, sales are up and you're feeling inspired and confident knowing the right message is getting out there.Thank you Angela for the positive impact you had on my business and for giving me the confidence to believe in my venture and look forward to a bright future.  I know I'm in good hands!

Paula Gyaneshwar
Style & Image Consultant

"...Ideas and Motivation..."

  I decided to consult Ideas Into Action because I had just started my own business and wanted to get some professional marketing input for a few projects that I had in mind. I also had little time to execute my marketing plan and knew that it was absolutely essential that this was done as well as possible. Angela helped with proofing the copy for my website and also put together some marketing collateral for me. The results have been excellent- we have had a lot of positive feedback from our client community and I feel that the messages and image we wanted to communicate and portray have been delivered well. 

What I have enjoyed most about working with Angela has been the fact that she is professional, friendly, inspiring and a fantastic ‘marketing motivator'! She has been a great person to bounce ideas with and has come up with some very fruitful business development ideas that have turned into valuable opportunities. I would thoroughly recommend Angela for your next marketing project- she has the ideas, motivation and passion to really help your business.

Dawna Leung
Director
Mandarin Stars

"...Energy and Enthusiasm..."

Angela took the time to gain a thorough understanding of my business, its machinations and target market before starting on a strategic plan. She instinctively understood my target market and what marketing approaches would work and what wouldn't. Angela collaborated with me throughout the whole process, so I always felt comfortable with the decisions made and the plan agreed. Angela has bought enormous energy and enthusiasm to my business. Not only has she has taken the burden of marketing from me she has re-invigorated myself and my team. We are looking forward to achieving some great results in the coming months and years through a long term partnership with Angela and Ideas into Action.

Narelle Sohier 
Director
CDC Services

"...A new marketing focus..."

  I had been operating my business for 4 years and completed my advertising and promotional work on an ad-hoc basis. Having been employed in the Marketing Department of a major corporate in a previous life, I was well aware of the importance of image and publicity. After three years, my business was growing and I knew it was necessary to take a more structured and professional approach to my advertising and marketing.

I had heard Angela speak at a  networking group  and was impressed by her "can do" attitude. I am pleased to say that she can back up her talk with a constant stream of good practical ideas supported by a network of quality associates who worked with me to fine tune the publicity and image of Inside Out Colour and Design. Her assistance, input and co-ordination has been invaluable in giving my business the professional image I desired and has been key factor in its strong growth.

Jennifer French
Principal
www.insideoutcolouranddesign.com.au

"...An understanding of small business needs..."

  I first became aware of Angela when she set up a joint promotion for another of her clients at the Flying Fox Cafe.  I was impressed with her ability to develop ideas and the tenacity with which she was able to implement them.  Since that time, Angela has helped the Flying Fox Cafe develop a successful new website, a loyalty program and a new concept for childrens birthday parties.  She provides us with a myriad of ideas, an excellent understanding of the requirements of small business and an abundance of energy and enthusiasm to ensure that her marketing programs are successfully put into practice.

Angus Hunter
Owner/Manager
The Flying Fox Cafe

"...Fresh Ideas..."

  Ideas Into Action developed a very smart business plan with fresh ideas for me to implement into a simple format to follow in marketing my business more effectively. Angela's work is extremely innovative; she represents a love for her work in a very amicable fashion with flair. Organiseplus has definitely benefited from the professionalism Angela represents from Ideas Into Action.

Dawn Niven
Owner
Organise Plus

"...A stream of new customers..."

Ideas into Action worked with our management team to create new ideas and turn them into workable plans. Angela created a marketing plan that revitalised our Hotels position in the market place for our Hotel with targeted customer promotions, supplier alliances, print and radio advertising, a new website and ongoing direct mail campaigns. This brought a stream of new customers to our door and a significant increase in revenue.

Reg Lazarus
Licensee
The Greengate Hotel

"...Highest ever sales..."

Just wanted to let you know how much I appreciated your help organising, running and speaking at our “Reveal Night”.  I just could NOT have done it without your help. Sales on the night and for the month following were my highest ever and the feedback I've had since from my customers has been fantastic. 
I look forward to the next one!

Jane Russell
Owner
That Gorgeous Shop 

"...Great Cost Effective Marketing Ideas..."

  Ideas into Action have done exactly that...  Angela has come up with, and implemented some great cost effective marketing ideas that have enabled us to get our brand name out there and create cross promotional relationships with other local businesses that haven’t cost the earth. Working with Ideas into Action means I don't have to be a marketing expert -  it allows me to be the artist! 

Andrew Blaxland
Principal
Blaxland Studios

"...A sense of knowing what is great for the customer..."

Angela has been a pleasure to work with, her amiable style and can do attitude helped me develop and implement some great new marketing strategies in my pharmacy. Angela has a sense of knowing what is great for the customer and the client can deliver on time and within budget. I enjoy great synergy working with Angela and will use her expertise for any new marketing ventures for the future.

Stephanie Bennett
Owner
New Horizons Pharmacy

"...Innovative Marketing Ideas..."

  Ideas into Action secured several key sponsors and suppliers for our event, located and negotiated with the venue and co-ordinated the day. Angela’s innovative ideas, connections and experience ensured everything ran smoothly and enabled us to achieve our fundraising goals for the Australian Breast Council Association.

Nikki White 
Director
Scribes Secretarial Services