Keeping in touch

The journey from suspect to prospect to client to raving fan can sometimes be a lengthy one....

Communication is at the core of what marketing programs are about. And that is especially true of prospecting programs.

If you do not secure a new client at your first meeting or interaction, the next best thing you can aim to achieve is permission to stay in touch. Add them to your email marketing database and ensure the newsletters they receive are packed with value adding information. Share a case study, some feedback from another happy customer in a similar situation. Send a copy of an article you have read in a magazine that you think may be of interest to them along with a handwritten note. Invite them along to a trade show, a presentation, a party!

The aim is to "stay on their radar" so that when the need for your services or products does arise, you are the business that they think of first. 

There is an art to balancing this process so that you are seen as proactive and thoughtful, never annoying or overbearing.

We'll work with you to adopt the best methods, the best messages and frequency. Give us a call to discuss the art of communication.