Franchise Marketing Services

Proactivity is the key to success

Making sure your brand is top of mind, building strong relationships with customers and standing out from your competitors at a local level is critical to the overall success of your Franchise.

With Australia having the highest ratio of franchises per capita it requires more than just a good product or service to succeed in this highly competitive market.  We can offer an in-depth understanding of franchise marketing coupled with years of experience in the franchise industry. 

We specialise in: 

Franchise Marketing Action Plans

Developing a Marketing Action Plan (MAP) with you, through a facilitated workshop, market research and effective strategies that are both innovative but well tested.  In addition, we can take this MAP and break it down into a tailored marketing plan for individual franchisees.

Implementation 

Once you have a plan of action we are adept at implementing it – working with you to ensure its success every step of the way.  In fact, we can be your own ‘Marketing Department’ to use as and when needed.  You get a team of marketing specialists working IN and ON your business without driving up your employee bill.

Franchise Marketing Tool Kits

A bespoke Franchise Marketing Tool Kit tailored to your business.  While this Kit is uniquely yours, it has been successfully implemented and used today in several SME franchises.  It features a Style Guide, templates, tactics,’ how to’s’, marketing collateral, best practices, systems and more – the ideal roadmap for your franchisees to grow their business, regardless of their level of expertise.

Franchisee Recruitment

With so many franchises to choose from, your franchise needs to appear before potential franchisees as many times as possible during their search to find their ideal franchise.  While it is important to get across all the benefits of your franchise, you need to go that much further and connect with them on an emotional level.  After all, they will be eating, sleeping and living your franchise if they are the type of committed franchisees you are after.

We understand that quality lead generation is a multi-pronged strategy that considers your budget and attracting the right candidates in the volume that will achieve your goals.

Franchisee Marketing

You may be part of a great franchise model but would still like additional support in implementing innovative LAM strategies – just for your business.

We offer: 

• A highly strategic local area marketing plan that complies with your franchise system but adds a range of new ideas and the means to implement them
• Training and motivation of your key team members in all areas of local area marketing, customer service and sales.  After all, you’re in business for yourself but not by yourself

We have hands on experience in supporting Franchisors and their franchisees

Our Director, Angela Raspass and her husband are the Australasian Master Franchisors for the equity free membership sailing company, SailTime Australia. Angela and Graham launched SailTime in Australia just under 2 years ago and have since added 5 bases to the group in Newport, Middle Harbour, Lake Macquarie, Hobart with Moreton Bay opening prior to Christmas 2011.

This experience of building a brand in a new market, recruiting franchisees, setting up a national website, utilising social media, exhibiting at trade shows, developing marketing collateral, securing media coverage, educating and supporting the marketing efforts of their franchisees and much more has provided invaluable experience to share with other Franchisors.

Additionally, one of our Marketing Consultants, Plia Ward, has several years marketing experience in established franchises such as Action Coach and Fastway Couriers as well as working within businesses as the Marketing Manager, preparing them for franchising.

Consider us a dynamic duo looking forward to working on your franchise vision, whether that involves launching or revitalisation! Call us on 1300 998 558 to discuss how we can help.