Questions to ask your marketing agency

Why do we need a marketing action plan?

Your marketing action plan will keep you on course to achieve your marketing objectives. It is like a roadmap for a successful business and enables you to stick to your budget and target your relevant market using the most appropriate tools and strategies.

A mistake many time poor business owners make is not taking the time to decide on measurable goals and develop a marketing action plan. Taking the time to decide on your business goals and objectives will save you time and money in the long run. Your marketing action plan is a game plan for your company and should summarise what you know about your customers and market and indicate how you plan to reach your marketing objectives and business goals.

Every successful business has a marketing action plan and every thriving business needs one.

We can help you startup and launch your new business, relaunch your brand or promote and grow your current business.

We will review your current marketing strategy, evaluate your website performance, develop a Marketing Action Plan or an Online Marketing Plan, facilitate internal marketing workshops for you and your staff or provide one on one marketing coaching.

We can provide simple advice, assistance and co-ordination for all your marketing requirements including short term projects such as:

logo design,
promotional flyers,
stationery,
advertisements,
signage,
copywriting,
public relations,
graphic design,
website design and development,
website reviews,
blog design and development,
facebook and twitter development.

We can also assist with long term marketing projects such as developing and implementing marketing action plans and the day-to-day management of your marketing strategies.

We help your business stand out from the crowd by using big marketing ideas suited for small to medium business.

Why would my business need your services?

Our outsourced marketing service means that we can take the headache out of marketing and provide assistance at an affordable price for your business. We work with you and provide all the marketing solutions and resources to ensure you reach the objectives you set for your business. Think of us as your own marketing department with all services available in just one phone call.

How do your service and costs compare to others?

We offer a range of cost-effective marketing solutions for businesses from 1 to 50 employees, totally tailored to your business and its goals.

We are cost effective across a few different scenarios:

We provide simple, jargon free marketing advice, strategies and tools to market your business, brand and products.
With lower overheads and an understanding of the needs of small to medium businesses, we pass on our expertise as well as savings to our clients.
For many small to medium businesses it is not financially viable to put on a full time Marketing Manager. We can act as your very own marketing department by providing marketing support, services and co-ordination at the fraction of the cost of hiring your own marketing manager.
A monthly retainer provides you with your own Marketing Consultant who will be in weekly contact with you to make sure your website is kept up to date, advertising deadlines met, flyers and brochures designed and printed , email campaigns sent and more. This means you will have one point of contact to someone who knows your business and can provide a wide range of skills to manage all of your marketing, promotions and advertising requirements.

By hiring Ideas into Action, you'll never miss a deadline, have a project lingering or feel overwhelmed by your to do list again!

There are literally hundreds of marketing agencies and graphic designers, but there are few marketing agencies who offer a full service outsourced marketing solution for small to medium businesses. Our business model allows us to deliver a range of service options at price points to suit your budget.

How do I know how much my marketing budget should be?

As a general rule, your budget should be around 10% of your net sales. This figure can be more finely tuned to suit your business goals and objectives.

Why should you take care of the marketing of my business instead of me?

Hiring full-time marketing staff can be costly and time consuming when you consider wages, office equipment, training costs, etc. Utilising Ideas Into Action as your outsourced marketing team allows you the flexibility to tap into our talented, experienced staff precisely when you need us, to implement a one-off project or to co-ordinate all of your marketing activity on an ongoing basis.

Rather than dealing with the marketing as well as the day to day operations of your business, you can outsource the work and pay hourly, or agree upon a suitable package and be confident in your marketing strategy, while freeing up some of your time to focus on your business. We guarantee it works out at a lower rate than you doing it yourself. Save yourself the time of finding and then dealing with graphic designers, website designers, copywriters and printers. We can do all of this for you by utilising our experience and industry contacts. Working with Ideas Into Action is more time-efficient, less cost and friendlier for your marketing budget.

Who attends the initial consultation and what is discussed?

We will first ask you to answer some simple questions on a marketing appraisal form regarding your business. This should only take a few minutes and is designed to help us identify the real reasons and core issues behind the marketing challenges you are currently facing.

We will review this information and discuss it with you at the initial consultation.

Moving forward we will help you identify the current strengths and weaknesses of your marketing program and can guide you to the best course of action to achieve your goals. The purpose of our marketing appraisal is to highlight aspects of your marketing program that need some attention.

Do you have a question that isn't answered above? If so please call us on 1300 998 558 or contact us and we will be happy to help!.