Sydney Branding and Logo Design

Your logo is one of the most important elements of marketing your business and it needs to be bold, distinctive, appropriate and practical to be most effective.

As your business develops, your logo will become synonymous with the quality of service you provide. It represents who you are and what you do and is the core of your public business image. The right logo is clean and simple and stands the test of time. It will boost your visibility, credibility and memorablity – which ultimately means more business for you.

But there is more to brand development than just having a spiffy looking icon.

Developing your brand equity over time involves clear and consistent communication across all of your marketing activities. Living up to your customers expectations. Delivering on your promises.

Brand attributes must be:

• Grounded in your business’s core values
• Clearly relevant and engaging to your target market
• Able to create a positive emotional attachment
• Repeated internally and externally within your organisation
• Adaptable to the business climate
• Continually reinforced
• Consistent across advertising and marketing mediums
• Known and echoed by employees and business partners

Our Logo Design Packages include:

• fixed, competitive prices
• assistance with name and byline development including name availability search
• creation of 3 logo concepts with two rounds of changes
• all industry standard files provided
• guaranteed original artwork production
• a style guide
• a zipped email logo pack and a hard copy disc pack
• sole ownership rights for the client

Our Logo Design and Brand Development Package includes

• all of the above plus the development of your brand personality with a Brand Value Pyramid and key marketing messages.

And you can add on a Corporate Stationery Pack that includes:

• the design of business cards, letterhead, with comp slips and a presentation folder
• optional printing service

By the way, When we are designing a great new logo and identity for you we believe:

Simplicity is the key

Much like meeting someone for the first time, your logo has a short time to make a good impression! Your name is vital to the logo design, it should leave no room for misinterpretation and it will often be accompanied by an icon. The icon or symbol is the visual reinforcement that carries an emotional response. Is this a corporate company, an interior decorator, an accountant or a kids party business?

Functionality is critical

Can your logo be printed in one colour on a pen and still be recognisable? Are the elements clear, not obscured by the overuse of embellishments, techniques or colours. Does it still have impact in black and white to reproduce in a newspaper?

We don’t need to be too radical

Your logo doesn’t need to be complicated and embellished to stand out. Fads come and go with logos just as with clothing. We are looking for that ‘little black dress’ idea for your logo, the one that you can you keep in your business wardrobe for a long time and know that it will still look stylish and communicate and reflect your core identity.

Contact us to discuss how we can work with you to define and build your brand.