Roll out the red carpet for your clients

"As a customer's relationship with the company lengthens, profits rise. And not just by a little. Companies can boost profits by almost 100 percent by retaining just 5 percent more of their customers" - F.P. Reichheld

A loyalty program should be at the heart of your customer relationship strategy. Going beyond transactions and building real relationships with your clients is a smart marketing move.

It's not all about discounts and points. A sustainable loyalty program builds profitabilty and encourages advocacy and commitment because you have tapped into what's really important to your clients. Their perceived value of the special teatment or recognition that you provide them with is the key - "hey, you really understand me, I'm not just another customer!".

That can be as simple a stylist at a Hairdressing Salon noting exactly how you take your cup of coffee and making sure it's perfect the next time you visit.

Sometimes it really is the little things that make a big difference.

Consider a loyalty program to be multi-faceted, an integral part of your customer charter where you build trust and demonstrate appreciation. 

How can we help?

We can work with you to integrate a variety of components into an integrated loyalty program that builds your relationship with your current clients.

There are several aspects to consider including:

• Your objectives - what measurable outcome are you seeking?
• How will you structure the program? What are the essential ingredients?
• Will you involve any other companies or alliance partners?
• How will your staff be involved? 
• How will the program be introduced to your clients?
• How will you track its effectiveness?

Yes, there's a lot to consider, but an actively loyal customer is the most profitable long term customer for your business so it is certainly worthwhile developing and implementing a loyalty program unique to your business and clients. Give us a call for a discussion on how to get started.