A Marketing Action Plan puts all the pieces together

Ideas Into Action facilitate Marketing Workshops where we work with you and your key staff to create a marketing plan and blueprint to direct your future focus. These can be held at our Chatswood agency or we can come to you and conduct an in house session.

It's a common mistake to have a vision for your company and then to jump straight into implementing tactics without first developing a strategic approach.

We're not talking about a 60 page theoretical plan that looks impressive, but is doomed to sit on the shelf or be filed away under P....

A Marketing Action Plan is a succinct tool that keeps you and your team focused on activities that deliver the best ROI and allows you to better evaluate market opportunities when they present themselves.

To prepare for your marketing strategy session we will have you complete a questionnaire and ask you to share with us any business plans or past marketing materials you have along with a set of very clear key objectives that you would like to address in your business.

After the Marketing Workshop we develop a written marketing action plan for your review and then we meet again to jointly define the implementation schedule to ensure the strategies are put into action.

Our marketing workshops are individually tailored to your brief, but typically include:

Defining your customer value proposition and business vision
Setting your measurable marketing objectives
SCOT analysis (strengths, challenges, opportunities and threats)
Identifying and evaluating your target markets and ideal clients
Harnessing the key business drivers for your business
Defining the key marketing messages that will resonate with your distinct target audiences
Discovering the "watering holes" where we will find your prospects in their highest numbers
Brainstorming for marketing ideas and opportunities
Choosing the most effective communication channels and marketing tools for your scenario
Online and social media marketing options
Discussion of any "Hot Topics"

With a Marketing Action Plan in hand, you'll no longer be wondering "what are the best marketing methods for my business?". You'll know Where You Are, Where You Want To Be and have an Action Plan to Get There.

Energise your marketing today! Contact us on 1300 998 558 for more information about developing a Marketing Action Plan for your business.

"...increase in both sales and margin..."

As with many small businesses, Outsauced Food had been too focused on dealing with the here and now rather than stepping back and formulating a plan for the future. In just one day Angela was able to succinctly generate and pull together ideas from all the key people across each area of our business to produce the foundations for a targeted marketing plan and budget for the year. All the staff involved both enjoyed and benefited from the experience and the company has seen an increase in both sales and margin as a result of implementing some of the outcomes of the workshop.

Angus Hunter
Director
Outsauced Foods

"......exceptionally good...."

The plan that was produced by Ideas Into Action was exceptionally good and it should form the basis upon which the DFK ANZ group can move forward in developing a nationally recognisable brand.

Paul Fiumara FCA
Partner
DFK Hirn Newey