Ideas Into Action
Ideas Into Action

Helping small businesses grow with Marketing

We're delighted to hear from our small business clients who tell us how the marketing advice and support that we have provided is helping them grow their businesses....... If you'd like to know more, please feel free to give us a call on (02) 9983 0861 and we'll provide contact details so you can speak to them directly.

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The best business move I have made
Joining forces with Angela Raspass and Ideas into Action has been the best business move I have made in the last 18 months. 
Her ability to create, co-ordinate and design a variety of projects (usually all at once) is inspiring. Angela is organised, focussed and, most importantly, available. She sets realistic goals, meets deadlines and communicates effectively. In the space of just six months, Angela has helped us to completely re-define our business. As a result of her terrific input, we know where we are going and how we are going to get there. I recommend Angela unreservedly to any small business owner who values innovation, professionalism and dynamic marketing advice that gets results.
Sonja Walker
Director
Clever Kids Education Centre

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Puts the client first
Angela Raspass from Ideas into Action was introduced to Noreast after we interviewed several leading firms claiming to be expert in sales & marketing. We found these firms had the same ethos of the general advertising industry which has a tendency to indulge itself ahead of its Client. Conversely, Angela appeared passionate about her product, demonstrated a superior level of knowledge, networked with like-minded industry professionals and most importantly put her Client first with results instead of lip service. Since commissioning Angela, our profile has increased tenfold without the indulgent marketing costs commensurate with Angela's competitors.
Gary Barnes
Director
Noreast Constructions Pty Ltd

 
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Great advice and fresh ideas
As a small business owner, Marketing is one of my biggest challenges. It's an important part of growing my business but working out where to start and what to do is really difficult. Enter Angela - she listens, she genuinely cares and has a unique ability to ‘tune in' and get a feel for a business.  She has great advice, fresh ideas and outstanding copywriting skills and before you know it you're on track, sales are up and you're feeling inspired and confident knowing the right message is getting out there.Thank you Angela for the positive impact you had on my business and for giving me the confidence to believe in my venture and look forward to a bright future.  I know I'm in good hands!
Paula Gyaneshwar
Style & Image Consultant


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Ideas and Motivation
I decided to consult Ideas Into Action because I had just started my own business and wanted to get some professional marketing input for a few projects that I had in mind. I also had little time to execute my marketing plan and knew that it was absolutely essential that this was done as well as possible. Angela helped with proofing the copy for my website and also put together some marketing collateral for me. The results have been excellent- we have had a lot of positive feedback from our client community and I feel that the messages and image we wanted to communicate and portray have been delivered well.

What I have enjoyed most about working with Angela has been the fact that she is professional, friendly, inspiring and a fantastic ‘marketing motivator'! She has been a great person to bounce ideas with and has come up with some very fruitful business development ideas that have turned into valuable opportunities. I would thoroughly recommend Angela for your next marketing project- she has the ideas, motivation and passion to really help your business.
Dawna Leung
Director
Mandarin Stars
 

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Energy and Enthusiasm
Angela took the time to gain a thorough understanding of my business, its machinations and target market before starting on a strategic plan. She instinctively understood my target market and what marketing approaches would work and what wouldn't. Angela collaborated with me throughout the whole process, so I always felt comfortable with the decisions made and the plan agreed. Angela has bought enormous energy and enthusiasm to my business. Not only has she has taken the burden of marketing from me she has re-invigorated myself and my team. We are looking forward to achieving some great results in the coming months and years through a long term partnership with Angela and Ideas into Action.
Narelle Sohier
Director
CDC Services

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A new marketing focus
I had been operating my business for 4 years and completed my advertising and promotional work on an ad-hoc basis. Having been employed in the Marketing Department of a major corporate in a previous life, I was well aware of the importance of image and publicity. After three years, my business was growing and I knew it was necessary to take a more structured and professional approach to my advertising and marketing.

I had heard Angela speak at a networking group and was impressed by her "can do" attitude. I am pleased to say that she can back up her talk with a constant stream of good practical ideas supported by a network of quality associates who worked with me to fine tune the publicity and image of Inside Out Colour and Design. Her assistance, input and co-ordination has been invaluable in giving my business the professional image I desired and has been key factor in its strong growth.
Jennifer French
Principal
http://www.insideoutcolouranddesign.com.au/

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An understanding of small business needs
I first became aware of Angela when she set up a joint promotion for another of her clients at the Flying Fox Cafe.  I was impressed with her ability to develop ideas and the tenacity with which she was able to implement them.  Since that time, Angela has helped the Flying Fox Cafe develop a successful new website, a loyalty program and a new concept for childrens birthday parties.  She provides us with a myriad of ideas, an excellent understanding of the requirements of small business and an abundance of energy and enthusiasm to ensure that her marketing programs are successfully put into practice.
Angus Hunter
Owner/Manager
The Flying Fox Cafe

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Fresh Ideas
Angela developed a very smart business plan with fresh ideas for me to implement into a simple format to follow in marketing my business more effectively. Angela's work is extremely innovative; she represents a love for her work in a very amicable fashion with flair. Organiseplus has definitely benefited from the professionalism Angela represents from Ideas Into Action.
Dawn Niven
Owner
Organise Plus

OutSauced - LOGO Final

As with many small businesses, Outsauced Food had been too focused on dealing with the here and now rather than stepping back and formulating a plan for the future. In just one day Angela was able to succinctly generate and pull together ideas from all the key people across each area of our business to produce the foundations for a targeted marketing plan and budget for the year. All the staff involved both enjoyed and benefited from the experience and the company has seen an increase in both sales and margin as a result of implementing some of the outcomes of the marketing workshop.
Angus Hunter
Director
Outsauced Foods

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A Stream of new customers
Ideas into Action worked with our management team to create new ideas and turn them into workable plans. Angela created a marketing plan that revitalised our Hotels position in the market place for our Hotel with targeted customer promotions, supplier alliances, print and radio advertising, a new website and ongoing direct mail campaigns. This brought a stream of new customers to our door and a significant increase in revenue.
Reg Lazarus
Licensee
The Greengate Hotel

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Highest ever sales
Just wanted to let you know how much I appreciated your help organising, running and speaking at our “Reveal Night”.  I just could NOT have done it without your help. Sales on the night and for the month following were my highest ever and the feedback I've had since from my customers has been fantastic. 
I look forward to the next one!
Jane Russell
Owner
That Gorgeous Shop
 

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Great Cost Effective Marketing Ideas
Ideas into Action have done exactly that...  Angela has come up with, and implemented some great cost effective marketing ideas that have enabled us to get our brand name out there and create cross promotional relationships with other local businesses that haven’t cost the earth. Working with Ideas into Action means I don't have to be a marketing expert -  it allows me to be the artist! 
Andrew Blaxland
Principal
Blaxland Studios

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A sense of knowing what is great for the customer
Angela has been a pleasure to work with, her amiable style and can do attitude helped me develop and implement some great new marketing strategies in my pharmacy. Angela has a sense of knowing what is great for the customer and the client can deliver on time and within budget. I enjoy great synergy working with Angela and will use her expertise for any new marketing ventures for the future.
Stephanie Bennett
Owner
New Horizons Pharmacy

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Innovative Marketing Ideas
Ideas into Action secured several key sponsors and suppliers for our event, located and negotiated with the venue and co-ordinated the day. Angela’s innovative ideas, connections and experience ensured everything ran smoothly and enabled us to achieve our fundraising goals for the Australian Breast Council Association.
Nikki White
Director
Scribes Secretarial Services