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Small Business Marketing Ideas

"An idea that is developed and put into action is more valuable than an idea that exists only as an idea"
Edward de Bono

Marketing is any activity that results in the generation of qualified leads for your business. Many of the marketing ideas listed below are not unique, but the key to success is not simply identifying the ideas...It's in putting them into action! Below are the first 6 on our list and when you sign up for our monthly newsletter, packed with great small business marketing advice, we'll send you 14 more! 

What's more, simply phone or email your current business scenario or challenge and we will provide 3 new marketing ideas specifically for you to consider or implement, completely free of charge. Just call (02) 9983 0861 or email enquiries@ideasintoaction.com.au. You're sure to be delighted with our market insight.

1. Take a look at your staff - could they be wearing branded uniforms, hats, shirts, aprons or badges? Can promote your business logo via their bags, computers or equipment for extra exposure? Are they carrying business cards and flyers wherever they go in case an opportunity presents itself?
2. Have you considered classified advertising? This is an inexpensive and effective advertising medium suitable to many small businesses. Options include community newspapers, websites, trade publications, trade press and niche publications
3. Consider a change in marketing strategy to focus on drawing greater value from existing customers rather than finding new ones can be a cost effective strategy. Build and promote a loyalty program that rewards current customers for repeat business or spending more. Provide your customers with a reason to return at identified non-peak times.
4. Don't make the mistake of focusing on features instead of benefits when describing your business. People don't buy products and services, they buy what those products and services will do for them. For example "Has an efficient diesel motor so you will spend less money on fuel". Write down as many features as possible of your product or service and turn your features into benefits by adding the words "so you" at the end of the feature as above. Keep a record of these benefits for use in all marketing communications
5. Approach your local school and offer a fundraising opportunity - they are always looking to raise funds. Perhaps you could offer school parents a specific discount on our goods or services or a rebate on purchases that go directly to the school. Explore advertising in the school newsletter in exchange for a specific donation or offer.
6. Get networking. The more people you meet and connect with, the more clients and alliances you will build. Check www.networkingtowin.com.au to see what Networking groups are near you. If you are a businesswoman on Sydney's North Shore see www.workingwomensnetwork.com.au Become a regular at these functions and invite your staff as well.

Business Marketing Ideas - our focus is on creating them and then putting them into action with a tailored marketing and communications plan!  Call us today on 02) 9983 0861.