Does your marketing strategy need a revamp? 

If you feel your marketing mix is not bringing you results and is in need of a review and healthy dose of new ideas, talk to us about conducting a Marketing and Brand Audit.

Your Marketing and Branding is a combination of the image you present as a whole to potential clients and the market – from the methodologies you use to attract new business, your promotional  materials and the way you answer the phone, to the image you project with your website and the after sales service you provide.

A Marketing and Brand Audit is a check on who you are, where you are and what you should be doing as a business to stand out from the crowd in your market.

Ideas into Action can review and analyse your current marketing materials, branding, promotions, sponsorships, website performance, online marketing activities and anything else you are involved in.  We will provide a consultation and report on what is and isn’t working and what can be improved or added to your marketing mix for a fresh new approach.

In general, your audit will review the following:

• your marketing objectives;
• your logo and value proposition,
• your marketing materials, brochures, flyers etc;
• your lead generation strategies;
• your client communication systems;
• your competitor activity:
• your online visibility

The questions asked, combined with your honest appraisal and our subsequent input will quickly highlight the areas that will benefit most from a revamp. We can than assist with the implementation of these new ideas or produce an Marketing Action Plan for you to follow yourself, whichever you prefer.

Regular marketing audits make sure you are keeping up with current trends and the marketplace, keeping your customers satisfied and making the most of any new or promising opportunities to promote your business.

It is easy to get stuck in a rut with your marketing approach so shake out the cobwebs today - contact Ideas Into Action on 1300 998 558 for a dose of inspiration!