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Small Business Marketing Workshops

If you would like to kickstart a marketing focus for your small business and would like your staff to play an active role, a great way to do so is with a Marketing Workshop.

"As with many small businesses, Outsauced Food had been too focused on dealing with the here and now rather than stepping back and formulating a plan for the future. In just one day Angela was able to succinctly generate and pull together ideas from all the key people across each area of our business to produce the foundations for a targeted marketing plan and budget for the year. All the staff involved both enjoyed and benefited from the experience and the company has seen an increase in both sales and margin as a result of implementing some of the outcomes of the workshop"
Angus Hunter
Director
Outsauced Foods

Ideas Into Action facillitate 1/2 and full day marketing workshops where we work with key members of your team to create a marketing blueprint to direct your future efforts. Our marketing workshops are highly interactive and require no previous marketing experience and are a great way of tapping into the "brains trust" of your employees. Involving your team ensures that the marketing focus is owned by your staff with their experience and ideas making a key contribution to the outcomes of the day.

Marketing workshop activities include: 

• Defining your customer value proposition and business vision
• Setting your business objectives (both hard and soft)
• Understanding the business environment you are operating in - what will impact your industry in the next 1-3 years?
• SWOT analysis (strengths, weaknesses, opportunities and threats) 
• Evaluation of your key current and potential customer groups
• Identification and evaluation of your target markets
• Finding the match between the needs and wants of these markets and the products and services that you offer
• Identifying sales and marketing strategies and activities to grow prioritised markets through the use of opportunity matrixes
• Identifying the most effective ways of communicating with the target markets
• Identification of any "Hot Topics"

All outcomes from your Marketing Workshop are collated and provided to you in a confidential document. The exercise is then typically followed by the consultative development of a Marketing Plan.

If you are interested in finding out more about how a Marketing Workshop can provide you with clarity, vision and an abundance of quality marketing ideas, please contact us on 9983 0861 or complete our online enquiry form.