Why can't you just write your own copy?

In short you absolutely can. And you'll probably do a pretty good job since you know your products, your services and your business.

But consider this......Research by Google shows that you have just 8 seconds to make an impact before someone clicks away from your page. Our online copywriters have loads of experience with capturing attention. We can write succinct, clever, meaningful copy to connect site visitors to your business – generating genuine interest in what you have to offer.

Why outsource your online copywriting? Here's a few things to consider

Brand and market presence

Website design is only half the picture which connects visitors immediately to your business – the other half is the copy. It is not just about grammar and accuracy – the facts are that succinct, clever, bite-size pieces of copy will better promote your product or service. Great copy is more likely to have someone ring you with an enquiry than long, blown-out paragraphs, pushy or aggressive sales language, or negative phrasing.

Websites have changed how we sell

Customers are getting more and more savvy, and statistics show that between one third and two thirds of customers conduct research on the internet prior to making contact. That means – they are heading through the sales cycle before you even have them on your radar. If you have great web copy, by the time a prospect contacts you, they may have almost made up their mind and are more about justifying their instincts, than deciding from scratch.

Busy business

As a small business owner, how much time do you really have to sit down and write website copy? Ideas Into Action has a team of copywriting ninjas ready to take on any sector, any project, and we have testimonials from happy customers to boot. Not only do we have the time to meet your deadline, but we are passionate about writing great copy with cut-through, whether advertising, website, newsletter or much more. So if a major customer drama erupts in your world, you can rely on knowing that in our world we are still all about your copy and it will get done.

What else do I need to know about copywriting?

Crafting great copy starts with a brief and input from you so we like to start by either a phone or face to face briefing from you. We will also need to glean research and background from you, so we have a starting point. We'll conduct keyword research so we know what search terms your kind of customers are googling and build them into your pages for better results. Plus we'll even help you create your site map, writing copy for each web page, so the site as a whole plays like a symphony.

By the way, we can also provide Search Engine Optimisation for your site once it's ready to go..... Heck, we can manage the whole project if you like! Wouldn't that be a load off your plate....

Ideas Into Action has a team of website copywriters ready to sink their teeth into your job - call us on 1300 998 558 to find out more.