When should you use promotional products?

Marketing your business using promotional products is not limited to trade shows and exhibitions. There are many other ways you can use them to create a competitive advantage, tangibly demonstrating that you’re a little bit different from the competition……and sticking in the memory of your prospects as they walk away with a little piece of your business in their hands….

Networking events, sales promotions, saying thanks to key clients and staff – have you considered the use of a well branded or clever promotional products in these scenarios?

Our marketing consultants can help you to identify opportunities where promotional products could be highly effective and then brainstorm ideas to suit. Here's some food for thought:

Choose a Promotional Product with relevance

You can always find certain items that will complement your type of business - items that you know your customers will use often! Selling bikes? How about a water bottle? If you are have a pharmacy, how about medicine organisers with your web address and contact phone number printed on them? Run a tuition centre for kids? A brightly coloured carry bag for your students to bring their work along in would be an appreciated gift upon enrolment.

Motivate your customers to make a larger purchase

Bundle multiple products together and motivate your customers to make the purchase by adding a free gift – buy the large shampoo and conditioner and receive the face mask free! Buy two cookbooks and this cute apron is yours!

Balance longevity with budget

Consider your audience when you are selecting a product - perceived value can be very impactful, especially when you are thanking a customer, a strategic alliance partner or a staff member.

We have recently sourced caps, umbrellas, executive desk games, pens, writing pads, personalised jigsaw puzzles, chinese food boxes with sweets and much more from our promotional partners.