Search Engine Optimisation (SEO) - how does it work?

The goal of any business website is usually fairly simple, to be easily found in online searches and to generate enquiry and sales. But it's not a simple case of launching your site and then sitting back and waiting for enquiries to come pouring in!

Search Engine Optimisation (SEO) is a complex issue, and results don't come overnight in a competitive market. But the good news is that we know from experience that there are many steps you can take to positvely influence your visibility in the search results as you build your website. Once your site is live, a commitment to regular updates and maintenance of your website content and copy will keep your site high in the search results.

Whether you are in the early planning stages of launching your business website or have an existing site that you would like to improve the performance of, we can help you.

We look at:

Individual page titles
Keyword dense copy
Individual page descriptions
Interpage links
Incoming links
Online directory listings
Regular blog posts and article submissions

Our team will conduct keyword analysis research for your market, identify niche keyword markets to target and compile an Search Engine Optimisation recommendation report. We also recommend and can assist with ongoing activity to build and maintain your online visibility such as article submission and blog posts.

Perhaps most importantly, we will demystify the process. We guarantee that after a fifteen minute jargon free phone call with us where we explain how SEO works in simple terms and with tangible examples, you'll find the whole process a lot less daunting!

Maximise the performance of your website – call us today on 1300 998 558 to discuss how search engine optimisation can improve the performance of your website so that it becomes a key lead generation pipeline for your business.

"...Tangible results..."

I first contacted Ideas Into Action for help with putting together a marketing plan for my small, new copywriting and graphic design agency. In the process Angela gave me great pointers about finding a niche market. She facilitated a strategic alliance which is helping to get our name out to 5,000 nonprofit organisations - the target market I decided to focus on. She also suggested lots of practical, straightforward ways to enhance our website and helped with SEO to make us easier to find on the web. It's still early days, but the fact we've already had a booking from one of the top charities through Google is a testament to the results Angela can help businesses to attain. I'm thrilled and excited to see what happens next. Thank you, Angela.

Liz Henderson
Director
Lightbulb Communications